In a surprising yet exciting collaboration, sportswear brand On’s latest campaign features tennis legend Roger Federer and actor Zendaya in a captivating tennis showdown.
Zendaya, known for her role as the fierce Tashi Duncan in the sports drama *Challengers*, has joined On as their newest ambassador. Federer, a 20-time Grand Slam champion and a shareholder in On since 2019, enhances the brand’s strong tennis reputation.
The campaign video starts with Zendaya browsing an On store’s selection of sports shoes when she spots Federer across the room. Channeling her *Challengers* character, she lowers her sunglasses and fixes Federer with a determined stare before handing him a note that reads, “Me & YOU, AIR TENNIS, 3PM.”
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The *Challengers* references continue with Darnell Appling, Zendaya’s real-life assistant and the film’s umpire, starting the match by announcing, “Zendaya to serve. Play.”
The video showcases a spirited exchange between Zendaya and Federer, both scoring points against each other in intense rallies. The clip concludes with Zendaya preparing to serve again as the words “Dream On” appear on the screen, leaving the match’s outcome a mystery.
Regardless of who wins, the sight of Zendaya facing off against Roger Federer in a game of tennis makes for an iconic and unforgettable campaign.
