UConn basketball star Paige Bueckers has just signed a groundbreaking new deal with Nike, becoming the first college athlete to have her own sneaker with the sports giant.
The new deal includes the launch of the Nike GT Hustle 3, a sneaker designed specifically for Bueckers. This move further solidifies her as one of the most marketable athletes in women’s sports.
The deal comes as Bueckers prepares for her final season at UConn, following a year-long recovery from an ACL injury. Nike’s endorsement of Bueckers not only highlights her talent and influence but also marks a significant moment for women’s basketball, as brands like Nike continue to elevate female athletes on a global stage.
The Nike GT Hustle 3 sneaker will feature personal touches, including the area codes for UConn and her hometown in Minnesota, set for release later this year. Bueckers expressed her excitement, calling the partnership a dream come true, and is poised to inspire a new generation of athletes both on and off the court
