Tottenham Hotspur has announced a new sponsorship agreement with BetMGM, which will feature on their training kit for the next few seasons. This deal follows the expiration of their previous agreement with Getir.
According to previous reports, this new sponsorship is valued at approximately £10 million per season, surpassing the £8 million per season from the former deal with Getir. The Turkish delivery company had signed a three-year contract in 2021, but recent financial troubles meant the deal naturally ended last season.
Sky News reported that Getir was left with a debt close to £5 million to Tottenham. With sponsorship values rising in recent years, Tottenham’s new deal reflects this trend, promising an increase in annual revenue for the club.
The club stated: “BetMGM will become the club’s Official Betting Partner for both the men’s and women’s teams, and the Official Front of Training Wear Partner for the men’s team. BetMGM will feature on media backdrops, the men’s first team training kit during Premier League, domestic cup, and European fixtures, and on pitchside LEDs and big screens at Tottenham Hotspur Stadium. Additionally, unique experiences for fans will be provided through giveaways and partnership events.”
Tottenham’s Chief Revenue Officer, Ryan Norys, expressed delight at the partnership: “We are pleased to announce this collaboration with BetMGM. Our shared values and competitive spirit align well, and we look forward to supporting BetMGM’s growth in the UK market and promoting responsible gambling.”
Sam Behar, UK Director of BetMGM, added: “We are proud to partner with Spurs, as their progressive spirit aligns with our ambitions. This is our third Premier League deal in a week, and we look forward to an exciting season as we expand BetMGM’s presence in sports.”
BetMGM, part of the LeoVegas Group, entered the UK market in 2023 and has other sponsorships with Manchester City, Newcastle United, and Wolves. However, the Tottenham deal will not include the company name on the training shirts sold to supporters.
Additionally, Premier League clubs agreed last year to remove gambling logos from matchday shirts starting from the 2026/27 season. However, they will still be permitted on training wear, sleeve sponsorships, and stadium advertising.
Tottenham’s new home and away kits, released by Nike, will not feature the sleeve partner logo, and the training range will be sold without the training wear partner logo for the 2024/25 season.
